Is there a way to execute a specific script or open a file with a particular program when inserting a USB stick on Ubuntu like the autorun.inf file in Windows ? If not, is there another way ?
EDIT:
According to the answer I got I have created a file in the USB root folder named autorun with the above contents:
#!/bin/sh
xdg-open myText.txt
I have also created a file named autorun.inf with the above contents:
[autorun]
icon=icon.ico
The autorun.inf file specifies the USB icon.
From the above autorun files only the autorun.inf seems to work. The autorun script file, when executed it displays the above message.

Am I doing something wrong or there are some more parameters to be configured in order to run the script ?
P.S: The files myText.txt and icon.ico are placed in the USB root folder.
Moreover, the autorun and autorun.inf file mode bits have been set to 755, using :
cd /path/to/usbFolder
chmod 755 autorun
chmod 755 autorun.inf

