If the file is not marked as executable you need to call a command shell interpreter to execute it.
Examples:
sudo sh foo
will open foo with sh
using sudo privileges.
sudo bash foo
will open foo with bash
using sudo privileges.
sh foo
will open foo with sh
using your user's privileges.
bash foo
will open foo with bash
using your user's privileges.
If you mark a file as executable you just need to call it with ./foo
and because it is marked as such it will be read with the defined command shell interpreter and executed without the need to define one.
ls -F
will list files and mark executables with *.
To enable the execute bit on a file (and make it executable as such) use the command chmod +x foo
.
In your case to make the file you are using executable you would then use the command
chmod +x VMware-Workstation-9.0.1-894247.x86_64.bundle
and then you will be able to run it with either
sudo sh ./VMware-Workstation-9.0.1-894247.x86_64.bundle
or just by typing sudo ./VMware-Workstation-9.0.1-894247.x86_64.bundle
.