I have since discovered how to do this. I wrote a blog post to help others accomplish the same task.
I searched around for quite a while and just couldn't seem to find how to add custom applications to the Unity launcher (side bar) in Ubuntu. After much investigation I have found that applications that show up in the dashboard and on the Unity launcher have corresponding
appname.desktop files in
I created one for TeamSpeak 3 on my machine. Here is what my
Teamspeak3-client.desktop file looks like:
Name=Teamspeak 3 Client
Obviously you would modify the version number to reflect the version you have installed. Also double-check the path for the "Exec" and "Icon" options. My installation was located in my home directory.