I would like to link to software(to mention them in a blog post, for instance) present in the Ubuntu Software Centre - how can I do so?
Is there any alternative besides AptURL?
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Yes, you can link in your blog http://apt.ubuntu.com/p/'package' (where package is a Ubuntu package available on the repos.
For example linking in http://apt.ubuntu.com/p/gedit in your blog would install the package
gedit if the user clicking the link would be using Ubuntu and create a fault message "You need to be running Ubuntu to install this package" (if I can remember) if you are using another operative system.