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Similar to how Apple and Microsoft require you to buy a developer 'subscription' for $99. The google play costs $25, does Ubuntu have a similar cost or is it free?

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We are talking about commercial applications here, not open-source applications, right? Can you edit your question to reflect that? – Bruno Pereira Mar 6 '13 at 9:51
if you are asking about ubuntu touch app, there is no information on it yet. – Web-E Mar 6 '13 at 10:58

The important part of the answer can be found here:

For commercial software you have to register, but:

"The Ubuntu Application Developer programme is free of charge, there are no fees to join."

Of course if you want to sell your Apps, there will be a percentage of charge:

"The application publisher chooses a global price to sell their application for. For each sale Canonical retains a transaction fee of 20% after tax. If you sell an application for 10.00 USD, then the fee will be 2.00 USD."

Apple:     99$/year   30% commission on revenues
Google:    25$ once   30% commission on revenues
Microsoft: 0-99$/year 30% commission on revenues
Ubuntu:    0$         20% commission on revenues

(more details at Wikipedia)

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You can use the Ubuntu one but it goes through a review process

Or you can use Launchpad and you run your own repository that other users must add to the Ubuntu software center

It's free

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