In Ubuntu, X is one of the more critical pieces in the stack. As such, we get a TON of questions and bug reports about it, probably about 100 times as many as we have manpower to handle.
Canonical is hiring additional engineers to work on X which will help, but still there are many things that are outside the scope of what Canonical can do, so I feel it is really important to have a strong community involved in improving X in Ubuntu, particularly around getting all these massive amounts of bug reports answered, triaged, and (hopefully) solved.
However, it's tough to find people to work on X or to convince people that it is worthwhile for them to invest their time in it. How would you suggest going about encouraging people to get involved, who might not otherwise be thinking of working on X?