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So for many of the apps in the software center they are feature frozen. Do paid apps get feature updates and how is that handled - does canonical have to review them first?

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Note: Take this with a grain of salt, because it's based on "if-I-remember-correctly"

Unlike the regular "apps" in the Software Center (i.e. the official repositories), the commercial apps come from a special PPA (personal package archive); you can access the PPAs only if you've bought the software (and thus have the correct authorization).

While the regular apps are "feature frozen" for an LTS and may not be regularly updated, software in all PPAs is unsupported by Canonical (no review), and can be updated as often as the maintainer/developer wants to.

This should also be the case for commercial software. If you notice that an update has otherwise been released, but isn't showing as available in Software Center, you may want to drop the developer/publisher's support team an email, requesting them to also add the updated version to the PPA.

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Paid applications will get updates IF the submitter updates the application. The submitter will need to submit the update, Canonical reviewers will package the update and make it available.

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