Quoting Hans de Goede:
Try using the latest libv4l which has a (constantly updated) list of know to have an upside down webcam laptop models. Installation instructions are here:
If that does not work your laptop model is not in the list of libv4l, please do (as root):
lsusb > lsusb.log
dmidecode > dmi.log
And send me <email@example.com>, a mail with the 2 generated files attached. Do NOT copy and paste them I need them 100% unmodified.
I'll then add your laptop to libv4l's upside down table and get back to you with testing instructions.
You can see here, that your laptop model has been added to the the latest version of libv4l.
Now you either need to test it (instructions in above link), or wait for Ubuntu to update that package (which, I guess, won't happen for Ubuntu 10.10).