This is problem I encounter many times. Sometimes when I download programs, they are in zip/tar.gz or any other extension. I simply extract them and click on bin. Everything is working fine, but I want a program to be visible in unity search, be able to run it from terminal as "programname" and everything else I can do with programs installed from repository.
I don't want to edit bashrc, I believe it has to do something with links.
How to achieve that?