I can get some random shell script to run as a service...that's not the problem. I think it's related to environment variables given some of the google-ing I did. Either a list of required rails environment variables or a sample rails app running as a service would be helpful.
I found this:
Which is helpful, but it incorporates rvm. I like rvm, but I'm looking for a way to do it without this additional bit of complexity. I may be forced to do it that way though...