There is a topic on Answers Launchpad regarding your printer:
Smart Installer is enabled in your device. If this is enabled, your device will be detected as CDRom from where you can install the software on windows.
The solution there involves downloading and running the Windows-driver on a Windows computer to disable this "feature" using SIUtility.exe.
If that is not an option you may have a look at this (closed) question where the OP said they succeeded with hp-setup after they deleted all printers,
Alternatively, in case your printer is not recognized as a printer but as CD-ROM drive, you could try to change or define a new Udev rule for the printer. This method is suitable for advanced users only and it is may not work (we could not test this here). See also Debian bug #630648 on further details.